Masan delivers record Q1 profit

In Q1 2026, MSN posted net profit after tax before minority interest (NPAT Pre-MI) of VND1.97 trillion ($75.77 million), doubling on-year. Consumer-retail earnings before interest and taxes (EBIT) rose to $94.62 million, up 23.6 per cent on-year, reflecting broad-based growth across the platform.

Q2 2026 preliminary momentum indicates MSN is on track to grow NPAT Pre-MI by approximately 60 per cent on-year.

WinCommerce (WCM) – the company operating the WinMart/WinMart+/WiN chains – delivered NPAT Pre-MI of $7.85 million in Q1 2026, up 3.5 times on-year, equivalent to a 1.8 per cent margin. The result is driven by higher store traffic, disciplined network expansion and operating leverage.

WCM recorded a net addition of 225 new store openings for Q1 2026, bringing the total store count to 4,817 nationwide. Notably, 100 per cent of new store openings surpassed store‑earnings before interest, taxes, depreciation and amortisation breakeven level within the quarter.

Like-for-like (LFL) growth across all formats was primarily driven by higher store traffic (bill count) as modern trade penetration accelerates. Among them, minimarts delivered LFL growth of 11.8 per cent on-year in Q1 2026, up from 8.6 per cent in Q1 2025.

Supermarkets delivered LFL growth of 19.9 per cent on-year for Q1 2026, up from 6.1 per cent in Q1 2025, supported by renovations that lifted store traffic. Supermarkets also achieved EBIT-positive with 3.5 per cent margin, up 386 per cent on-year points (bps) on-year. As of March 2026, 60 supermarkets have been renovated, with the remainder on track for completion by year-end.

Masan Consumer’s Q1 2026 revenue reached $325.77 million, up 13.1 per cent on-year, while NPAT Pre-MI reached $69.23 million, up 11.5 per cent on-year.

Retail Supreme demonstrated clear improvements across key execution metrics as March 2026. First, active selling outlets reached approximately 500,000, up 2.3 times compared to before Retail Supreme. Second, stock keeping unit per order reached 5.5 (up 17 per cent) while approximately 57,000 outlets now carry around six or more categories, up 2 times. Third, approximately 50,000 outlets are implementing MCH’s in-store execution standards, up 1.8 times.

Masan Consumer’s gross margin was stable at 46.7 per cent on-year.

Masan delivers record Q1 profit

Masan MEATLife (MML) delivered revenue of $95.38 million in Q1 2026, up 19.8 per cent on-year, with NPAT Pre-MI of $5.65 million, up 27.2 per cent on-year. EBIT grew on-year to a 7.4 per cent margin, up 450 bps on-year, as both fresh and processed meat benefited from improved economies of scale and higher porker utilisation. Total MML sales at WCM grew 30.2 per cent on-year.

Phuc Long Heritage posted net revenue of $21.88 million in Q1 2026, up 34 per cent on-year. The EBITDA margin reached 20.8 per cent while NPAT Pre-MI grew 1.6 times on-year to a 10.3 per cent net margin, up 260 bps on-year. Growth was driven by delivery scaling and stronger in-store productivity gains, with LFL average daily sales in standard-format stores reaching $1,011.54, up 21.2 per cent on-year.

Masan High-Tech Materials (MSR) delivered a record quarterly NPAT of $20.65 million in Q1 2026, compared with a $8.54 million loss in Q1 2025, supported by stronger commodity pricing, improved operating performance, and lower net interest expenses.

Net revenue reached $115 million, up 114.9 per cent on-year, led by APT revenue of $94.23 million, up 3.2 times on-year. APT averaged $1,865/mtu in Q1 2026 and reached $3,150/mtu as of March 31, 2026, compared with MSR’s revised 2026 budget assumption of approximately $1,200/mtu. In the event current price levels are sustained for the rest of the year, MSR expects to achieve materially better financial results.

Throughput is expected to recover from Q2 2026 and ramp further in Q3 2026 following the amendment of the 28-million-tonne mining licence, with full-year ore processed projected to exceed FY2025 levels.

MSR is expected to generate stronger operating cash flow and accelerate deleveraging, with revised guidance indicating net-debt-to-EBITDA declining from 3.5 times in Q1 2026 to 1.7 times by year-end.

Assuming APT prices average above $1,500/mtu, MSR targets net-debt-to-EBITDA of 0.1 times by end-2027, and conservatively net cash position by end-2028, which would create room for lower interest expenses, higher earnings quality, and potential dividend payments in the upcoming years.

Masan has announced plans to migrate MSR to the HSX mainboard, aiming to enhance value recognition, broaden the shareholder base, improve liquidity, and support strategic investor engagement.

MSN’s profit share of Techcombank in Q1 2026 was $50.77 million, up by 11.8 per cent on-year.

Building on a record Q1 2026, MSN’s revenue and NPAT Pre-MI are estimated at $1.98 billion and $176.92 million in the first half of 2026, up 38 per cent and 76 per cent on-year, respectively.

Masan posts steady gains as Vietnam targets stronger retail growth Masan posts steady gains as Vietnam targets stronger retail growth

Vietnam’s push for stronger retail growth by 2030 is being matched by improving performance in the country’s major consumer groups.

Masan Consumer lifts foreign ownership limit to 100 per cent Masan Consumer lifts foreign ownership limit to 100 per cent

On March 18, the State Securities Commission announced that it had received Masan Consumer Corporation’s application to double its foreign ownership limit to 100 per cent.

Masan High-Tech Materials plans HSX listing Masan High-Tech Materials plans HSX listing

Masan High-Tech Materials has released documents for its 2026 AGM, slated to take place in Hanoi on April 16.

The government on May 5 released a dispatch on focusing on directing the drastic implementation of measures to combat, prevent, and handle acts infringing intellectual property rights.

Government intensifying crackdowns on IPR infringements

The dispatch is sent to the chief justice of the Supreme People’s Court; the Prosecutor General of the Supreme People’s Procuracy; ministers and heads of ministerial-level agencies; secretaries of provincial and municipal Party committees, and chairpersons of people’s committees of provinces and centrally governed cities; and the chief of the Standing Office of the National Steering Committee against Smuggling, Trade Fraud, and Counterfeit Goods.

According to the dispatch, in recent years, efforts to combat, prevent, and address infringements of intellectual property (IP) rights have recorded notable progress. Competent authorities have carried out synchronised and effective measures, detecting and handling numerous cases, thereby contributing to curbing violations.

“However, IP infringement remains complex in several sectors and localities, significantly affecting the investment and business climate, as well as the legitimate rights and interests of citizens, enterprises, and related organisations,” said Deputy Prime Minister Ho Quoc Dung who signed the dispatch.

In order to create a strong shift and enhance the substantive effectiveness of IP enforcement – thereby fostering a transparent and healthy investment climate and strengthening national credibility in international integration, the prime minister requires ministers, heads of ministerial-level agencies, and chairpersons of provincial and municipal people’s committees, and requests secretaries of Party committees at all levels, to strictly, synchronously, and decisively implement relevant legal regulations, the government’s Resolution No.397/NQ-CP dated December 5, 2025, and the PM’s Directive No.02/CT-TTg dated January 30 on strengthening IP enforcement.

A key priority must be placed on a nationwide crackdown with no exceptions. Specifically, from May 7-30, authorities are to launch an intensive nationwide campaign, mobilising resources to urgently deployed measures against IP infringements. Violations must be handled strictly in accordance with the law, under the principle of “no forbidden zones, no exceptions”.

The Ministry of Public Security is tasked with leading investigations into serious IP infringement cases, including copyright, related rights, trademarks, and geographical indications. Particular focus must be placed on dismantling high-traffic websites engaged in online copyright violations, especially those distributing pirated films, music, mobile games, and television programmes in Vietnamese and foreign languages.

Meanwhile, the Ministry of National Defence is assigned to direct border guards, coast guard forces, and relevant units to coordinate closely with the Ministry of Public Security and local authorities in enforcing anti-infringement measures.

Judicial bodies, including the Supreme People’s Procuracy and Supreme People’s Court, are required to accelerate prosecution and adjudication of IP cases, ensuring strict, deterrent, and lawful rulings, with emphasis on handling exemplary cases.

The Ministry of Culture, Sports, and Tourism must immediately conduct inspections on compliance with software copyright regulations in enterprises, as well as copyright enforcement for films, music, television programmes, and online games. Authorities are required to increase the number of handled cases by at least 20 per cent compared to May 2025, while strengthening public awareness campaigns through media channels.

In addition, the Ministry of Industry and Trade, together with provincial and municipal authorities, has to direct market surveillance forces to intensify inspections and strictly address violations, particularly counterfeit trademark goods, with a similar 20 per cent increase target.

The Ministry of Finance is tasked with instructing customs authorities to tighten inspection of import-export goods, proactively suspending clearance for shipments with clear signs of IP infringement, again aiming for a minimum 20 per cent rise in enforcement actions.

Meanwhile, the Ministry of Foreign Affairs is requested to coordinate with relevant agencies to promptly provide international partners with comprehensive updates on Vietnam’s IP enforcement efforts.

All ministries and localities are required to carry out daily rapid reporting on major and complex cases, submitting updates to the Ministry of Science and Technology for consolidation and reporting to the prime minister on a weekly basis or upon request. A final report covering results up to May 30 must be submitted by May 31.

Furthermore, the Ministry of Science and Technology is asked to take the lead in implementing assigned tasks under Official Dispatch No.1860/VPCP-KTTH dated May 1, providing expert opinions and assessment conclusions to support enforcement of industrial property rights.

Following the campaign period, ministries, agencies, and localities are required to review and evaluate outcomes, and continue enhancing enforcement measures to ensure IP protection becomes a regular, systematic, and effective task nationwide.

The National Steering Committee against Smuggling, Trade Fraud, and Counterfeit Goods is tasked with intensifying inter-agency coordination, supervision, and guidance, promptly addressing bottlenecks and handling major, complex cases within its authority.

At the local level, Party committee secretaries have to mobilise the entire political system to actively engage in IP enforcement. Chairpersons of provincial and municipal people’s committees must urgently establish inter-agency task forces led by themselves, ensuring close coordination among local authorities and effective implementation of assigned duties, while promptly reporting issues beyond their competence.

The government’s fresh move demonstrates its strong determination to deliver a tangible shift in IP enforcement, aligning Vietnam’s regulatory framework with international standards and reinforcing investor confidence. With a coordinated, high-intensity approach and clear accountability across agencies, the campaign is expected to mark a critical step towards safeguarding innovation, protecting legitimate rights, and sustaining a fair business environment.

The Ministry of Industry and Trade is currently finalizing a draft decree on criteria for determining Vietnamese origin for goods circulating within the domestic market (the “Draft”), with the objective of establishing a clear and transparent legal basis for origin labeling and advertising. The Draft introduces several notable points as follows:

Criteria for Determining Goods of Vietnamese Origin

Accordingly, goods shall be considered of Vietnamese origin if they fall into one of the following three categories:

  • Goods wholly obtained in Vietnam, including plants grown and harvested in Vietnam; animals born and raised in Vietnam; products derived from such animals; minerals extracted in Vietnam; and products obtained from fishing, hunting, or gathering activities conducted in Vietnam;
  • Goods produced in Vietnam entirely from materials originating in Vietnam;
  • Goods that are not wholly obtained in Vietnam but undergo their final substantial transformation in Vietnam, resulting in a fundamental change in their nature and achieving a value content exceeding the prescribed minimum threshold.

Determination of Vietnamese Value Content for Non-Wholly Obtained Goods

For goods that are not wholly obtained in Vietnam, the Draft proposes that the value added through production, processing, or manufacturing activities conducted in Vietnam must account for at least 30% of the ex-works price of the goods.

The calculation method for Vietnamese value content is specifically outlined, taking into account the value of originating and non-originating materials, ex-works price, direct labor costs, allocated production costs, and the manufacturer’s anticipated profit.

For goods in the information technology and digital technology sectors, the Draft also recognizes that activities such as research and development, design, assembly, manufacturing, testing, digitalization, automated programming, and product development may be included in the Vietnamese value content if carried out in Vietnam.

Simple Processing Operations Not Qualifying for Vietnamese Origin

A key feature of the Draft is the proposal that simple processing operations shall not be considered in determining Vietnamese origin. Such operations include preservation, simple packaging changes, basic cleaning, ironing or pressing, labeling, simple polishing, husking, coloring, simple cutting, sorting, simple packaging, simple assembly, basic inspection, or individual slaughtering of animals.

This provision is significant in preventing situations where imported goods undergo only minimal processing in Vietnam but are nevertheless labeled or marketed as having Vietnamese origin.

Obligations of Traders

The Draft imposes clear obligations on traders when presenting information regarding Vietnamese origin on product labels or related materials. Specifically, traders are required to:

  • Take full legal responsibility for the declared origin of goods;
  • Retain documentation substantiating the origin of goods; and
  • Provide supporting documents upon request by competent authorities.

Practical Implications for Businesses

Overall, the Draft represents an important step toward standardizing the determination of Vietnamese origin for domestically circulated goods. The introduction of a dedicated regulatory framework for the domestic market is expected to curb arbitrary origin claims, while providing a clearer legal basis for market surveillance and consumer protection.

In light of the above, should the Draft is adopted, enterprises should consider the following actions to mitigate the risk of misrepresenting origin:

  • Review product portfolios and current origin claims to determine which products satisfy the Draft criteria for Vietnamese origin;
  • Reassess supply chains and production processes, particularly for goods with imported inputs or only minimal processing conducted in Vietnam;
  • Standardize documentation evidencing origin, including materials records, bills of materials, production processes, cost structures, invoices, technical documents, and related records for inspection purposes;
  • Review product labeling, commercial materials, and advertising content to ensure that origin claims are legally compliant and not misleading; and
  • Establish internal control mechanisms among legal, production, procurement, and marketing functions to ensure that origin-related claims are consistently verified prior to market disclosure.

On 11 December 2025, the National Assembly passed the Law on Investment No. 143/2025/QH15 (“Investment Law 2025”), which took effect on 1 March 2026 and replaces the Law on Investment No. 61/2020/QH14. This marks a significant update to the legal framework governing investment activities in Vietnam.

However, as the implementing regulations guiding the Investment Law 2025 have not yet been fully issued to facilitate the application of new investment procedures, on 4 March 2026, the Ministry of Finance issued Official Letter No. 2519/BTC-PC to provide guidance on the implementation of the Investment Law 2025, ensuring continuity in state administration and the handling of administrative procedures in the investment sector without disruption.

Accordingly, the provisions under Decree No. 31/2021/ND-CP guiding the Law on Investment and Decree No. 19/2025/ND-CP on special investment procedures will continue to apply during the transitional period until the official implementing regulations of the Investment Law 2025 are promulgated. In addition, existing guiding circulars (including Circular No. 03/2021/TT-BKHĐT) will remain in effect.

To ensure continuity in the receipt and processing of investment dossiers, the Ministry of Finance requests competent authorities, as well as enterprises and investors, to continue applying the procedures and processes under the aforementioned existing regulations. This approach helps minimize legal gaps and avoid practical difficulties during implementation.

Official Letter 2519/BTC-PC reflects a clear “soft transition” approach adopted by the regulatory authorities in the course of reforming the investment legal framework. In this context, enterprises and investors should take note of the following key points:

  • Continue applying the current investment regulations under Decree No. 31/2021/ND-CP, Decree No. 19/2025/ND-CP, and relevant circulars until the implementing regulations for the Investment Law 2025 are issued;
  • Proactively monitor forthcoming implementing regulations of the Investment Law 2025 to promptly update and adjust investment activities, thereby mitigating compliance risks once the new rules take effect;

Assess the priority and timing of planned investment projects to determine whether to proceed with investment registration under the current framework or defer until the new implementing regulations on investment procedures are issued.

On 4 March 2026, the General Department of Taxation issued Official Letter No. 1296/CT-NVT (“Official Letter 1296”), providing detailed guidance on the declaration and finalization of personal income tax (“PIT”) for income derived from salaries and wages for the 2025 tax period, while also updating certain provisions applicable from the 2026 tax period. Key highlights include the following:

Personal deductions for income from salaries and wages

Effective from the 2026 tax period, the personal deduction threshold is increased from VND 11 million/month (equivalent to VND 132 million/year) to VND 15.5 million/month (equivalent to VND 186 million/year) for taxpayers, and from VND 4.4 million/month to VND 6.2 million/month for each dependent. This adjustment raises the non-taxable income threshold and reduces the tax burden on individuals.

Tax rates applicable to income from salaries and wages

For the 2025 tax finalization, resident individuals’ income from salaries and wages remains subject to the progressive tax tariff comprising seven brackets, with rates ranging from 5% (for taxable income up to VND 60 million/year) to 35% (for taxable income exceeding VND 960 million/year).

From the 2026 tax period, this tariff will be streamlined to five brackets, with the 5% rate applicable to taxable income up to VND 120 million/year, and the highest rate of 35% applicable to taxable income exceeding VND 1.2 billion/year.

Scope and subjects required to conduct PIT finalization

Official Letter 1296 clarifies the scope and subjects required to conduct PIT finalization. Income-paying organizations and individuals are responsible for declaring and finalizing PIT, including conducting finalization on behalf of individuals where valid authorization is provided.

For individuals, direct finalization obligations arise in cases such as: having income from multiple sources without meeting authorization conditions; foreign employees terminating their employment in Vietnam; or individuals receiving income from foreign entities, international organizations, or diplomatic missions where PIT has not been withheld during the year.

The Official Letter also specifies cases where PIT finalization is not required, including where no income is paid, business operations are suspended during the calendar year, or where the additional tax payable after finalization does not exceed VND 50,000, as well as cases where excess tax has been paid but the taxpayer does not request a refund or offset.

Authorization for PIT finalization

Official Letter 1296 further clarifies the circumstances under which individuals may authorize PIT finalization. Typically, this applies to individuals who have labor contracts of three months or more with a single employer and are still employed at the time of finalization; or those who earn additional irregular income from other sources not exceeding VND 10 million/month on average, which has already been subject to 10% withholding.

Conversely, individuals with multiple income sources, those with additional tax payable or refundable amounts, or specific cases such as foreign employees terminating employment in Vietnam, should assess whether they are required to directly finalize PIT with the tax authorities.

Online tools supporting PIT finalization

To facilitate taxpayers, the tax authorities have deployed various systems supporting electronic declaration and submission.

For income-paying organizations: software such as the Tax Declaration Support (HTKK) version 5.5.8, iTaxViewer version 2.6.3, and the tax authority’s administrative procedure processing system are used for declaration and submission of finalization dossiers.

For individuals: digital platforms such as the tax authority’s public service portal, the eTax Mobile application, and the National Public Service Portal support declaration, submission, and tracking of dossier status.

Automatic PIT refund mechanism for individuals

A notable development is the implementation of an automatic PIT refund mechanism for individuals conducting direct finalization. From 2025 onwards, taxpayers may submit refund dossiers electronically, and where the dossier satisfies all prescribed conditions, the system will automatically process the refund within approximately three working days. Official Letter 1296 also specifies the applicable conditions and provides guidance on required documentation and system functionalities.

Overall, Official Letter 1296 enhances the efficiency of tax administration, ensuring transparency and consistency in PIT finalization while reducing administrative burdens through increased digitalization. Accordingly, ALIAT recommends that enterprises:

  • Proactively review employees’ authorization documents for PIT finalization;
  • Identify cases where employees are required to directly finalize PIT with tax authorities;

Verify the proper withholding and issuance of tax withholding certificates.

On 23 January 2026, the Government promulgated Decree No. 37/2026/ND-CP detailing a number of provisions and measures for the implementation of the Law on Product and Goods Quality (“Decree 37”). Decree 37 will take effect from 1 July 2026. Its key highlights are summarized as follows:

Risk-Based Product and Goods Quality Management

Under previous regulations, products and goods were classified into 02 groups: (i) goods not capable of causing safety risks; and (ii) goods potentially capable of causing harm to human health, animals, plants, and the environment.

Under Decree 37, products and goods are classified into 03 risk levels in terms of their impact on human health, animals, plants, and the environment, namely: low risk, medium risk, and high risk.

The risk level of goods is determined based on an assessment of factors such as: (i) the severity of impact; (ii) the ability to control, mitigate, or eliminate hazards in practice and the capacity for recovery after impact; (iii) the scale of impact; and (iv) the frequency of occurrence during actual use. The determination of these factors must be grounded in scientific evidence and practical data, as well as the regulatory capacity and management requirements of competent state authorities from time to time.

For this purpose, Decree 37 also sets out detailed technical criteria and scoring methodologies for assessing the risk levels of products and goods. The lists of products and goods classified as medium-risk and high-risk (together with their corresponding HS codes under the Import and Export Tariff Schedule) will be issued by the relevant regulatory authorities in the near future, with an implementation roadmap commencing from 1 July 2026.

The risk-based classification of goods serves as the basis for determining which information must be displayed on physical labels and which information may be integrated into electronic labels. Simultaneously, the shift to risk-based classification of goods means that regulatory and labeling obligations will no longer apply uniformly but will instead vary depending on the risk level of each product. This may directly affect both the scope of information required to be disclosed and the corresponding management approach.

Introduction of Extensive New Labelling Requirements

Decree 37 expands labeling obligations in the context of e-commerce. Sellers are required to publicly disclose complete label information when trading on digital platforms (except for certain batch-specific details such as date of manufacture or batch number). E-commerce platform operators are required to ensure transparent display of information and to facilitate connectivity with state management data systems where necessary.

In addition, whereas previous regulations focused primarily on physical labels, Decree 37 introduces a legal framework for electronic labeling. Certain mandatory information may now be presented through QR codes, RFID technology, or other electronic data carriers, rather than being limited to traditional physical labels. The formal recognition of electronic labels enables enterprises to digitalize product information, while also facilitating traceability and integration with state management databases.

Furthermore, Decree 37 revises the rules on label placement in a more practical manner. Labels must be affixed in a location that is easily visible and allows all required information to be read without disassembling product components. Mandatory labeling content is not required to be concentrated in a single location, provided that it remains complete and readily identifiable. This approach affords enterprises greater flexibility in packaging design, while simultaneously imposing higher standards regarding information visibility and accessibility.

The recognition of electronic labeling and the expansion of labeling requirements to the e-commerce environment indicate that product information is no longer managed through a single format (i.e., physical labels), but must instead be administered concurrently across multiple interfaces (including physical labels, electronic labels, and e-commerce platforms). This not only requires enterprises to ensure the accessibility and proper display of information in practice, but also to maintain the completeness and consistency of such information across all formats.

In addition, the more flexible rules on label placement and presentation provide enterprises with greater flexibility in packaging design, while at the same time imposing higher requirements in terms of visibility and accessibility of information, particularly where content is presented in a dispersed manner or integrated through electronic means.

Application of Technology Platforms in Quality Management and Traceability

Decree 37 introduces specific provisions on the development and implementation of technology platforms to support product and goods quality management.

With respect to digital applications in data collection, storage and sharing, Decree 37 encourages manufacturers and traders to adopt coding systems in various forms, including one-dimensional barcodes, two-dimensional codes (QR codes, DataMatrix), radio-frequency identification (RFID), near-field communication (NFC), and other appropriate technological solutions.

Priority is also given to integrating advanced technologies such as Artificial Intelligence (AI), Big Data, and the Internet of Things (IoT) to ensure seamless data collection, management, storage and sharing throughout the entire supply chain.

Decree 37 further encourages the use of barcodes and identification codes for quality management and product traceability. Traceability systems implemented by organizations and individuals must ensure full traceability of the entire formation and circulation process of products in accordance with applicable national, international, regional, foreign or corporate standards, consistent with the law on standards and technical regulations.

Such systems must be declared as conforming to applicable standards; where a corresponding national technical regulation exists, a declaration of conformity must be made in accordance with regulations.

Minimum traceability data required within the system include: Product name and image; Name and address of the manufacturing/trading organization or individual; Origin; Brand/trademark; Batch number, lot number or serial number (if any); Expiry date (if any).

The Ministry of Science and Technology is the unified authority responsible for nationwide traceability management, including: promulgating and publishing standards and technical regulations; ensuring data connectivity and sharing systems; operating, maintaining and upgrading the National Product and Goods Traceability Portal and the national platform for identification, authentication and traceability; and managing traceability codes and data carriers.

Provincial-level People’s Committees are responsible for organizing and coordinating traceability inspections within their localities in collaboration with relevant ministries and agencies.

The above changes introduced under Decree 37 reflect a broader shift in the approach to managing product and goods quality, thereby giving rise to significant implications for enterprises’ compliance obligations and operational activities. Specifically:

In the short term, enterprises may incur increased costs associated with reviewing product classification systems, adjusting label and packaging designs, and investing in technological infrastructure to support electronic labeling and product traceability. At the same time, ensuring consistency and completeness of product information across multiple forms of presentation will also increase internal governance and compliance requirements.

Nevertheless, in the long term, the adoption of electronic labeling and traceability systems may enable enterprises to optimize product management, enhance transparency, and thereby improve market trust and support business operations, particularly in the digital environment.

Accordingly, ALIAT recommends that enterprises focus on the following:

  • Proactively monitor, update and review product lists by risk classification once guidance from competent authorities is issued;
  • Review labelling practices, including electronic labels and e-commerce disclosures, to: (a) ensuring that product labels are placed in a position that is easily visible and allow all mandatory information to be fully readable without the need to disassemble the product; (b) ensuring the visibility and completeness of mandatory information, including where such information is presented in a dispersed manner; and (c) ensuring consistency and alignment between physical labels, electronic labels, and information disclosed on e-commerce platforms;
  • proactively reviewing and classifying goods and packaging in accordance with the transitional provisions of Decree 37, whereby: (a) for product labels and packaging printed prior to 01 July 2026, a plan should be developed for their continued use or replacement within a maximum period of two (02) years from 01 July 2026; and (b) for goods that have been manufactured, imported, or already placed into circulation prior to this date, such goods may continue to be circulated until their expiry date.

Reviewing and assessing the necessity of upgrading technical infrastructure to support the implementation of electronic labeling and product traceability, including product coding systems, data storage and management systems, as well as the capability to connect and share information with relevant governmental data management platforms.

On 12 February 2026, the Ministry of Health issued Circular No. 03/2026/TT-BYT (“Circular 03”), effective from 15 February 2026, abolishing a number of regulations in the healthcare sector. Notably, it removes the requirements relating to the issuance of the Cosmetic Advertising Content Approval Certificate (previously stipulated under Circular No. 09/2015/TT-BYT). Accordingly, all requirements concerning dossiers, procedures, and processes for obtaining approval of cosmetic advertising content have ceased to be effective as of the effective date of Circular 03. This change clearly reflects a regulatory shift from a pre-approval regime to a post-market surveillance mechanism in the management of cosmetic advertising activities, with notable implications for enterprises as follows:

Change in regulatory approach and increased burden of compliance substantiation

The abolition of the advertising content approval procedure marks a fundamental shift in the regulatory approach—from pre-publication control to post-publication supervision. This significantly reduces administrative burdens, enabling enterprises to shorten marketing timelines and enhance business flexibility. However, the removal of the prior approval mechanism also means that enterprises are now required to self-assess and assume full responsibility for the legality of their advertising content.

While Circular 03 simplifies administrative procedures, it simultaneously increases the burden on enterprises to demonstrate compliance. In the event of inspections or audits, enterprises must be prepared to provide complete product declaration dossiers, supporting documents substantiating advertising claims, and evidence of internal control processes.

Increased requirements for internal control and standardization of advertising content

Despite the removal of administrative procedures, substantive regulations governing cosmetic advertising content remain fully applicable under relevant laws. Advertising content must include essential information such as product name, features, functions, and details of the entity responsible for placing the product on the market, and must be consistent with the product declaration dossier.

Importantly, cosmetic advertisements must not mislead consumers into believing that the product is a medicinal product or has therapeutic effects. The use of images or endorsements by healthcare institutions or medical professionals is restricted. Furthermore, product claims must align with the nature of the product and applicable principles, including those under the ASEAN Cosmetic framework, to avoid exaggeration or misrepresentation.

In this context, enterprises must go beyond formal content checks and establish systematic internal control mechanisms to ensure that all advertising content is legally and technically substantiated. Compliance is no longer solely the responsibility of the legal department but requires close coordination between legal and marketing functions throughout the content development process.

Overall, Circular 03 represents a clear transition from a pre-approval to a post-market supervision regime in cosmetic advertising management. While this change facilitates business operations, it also significantly increases the level of self-compliance responsibility and legal risk exposure. Accordingly, compliance should now be approached as a proactive and continuous internal control system rather than reliance on prior regulatory approvals.

In light of the above changes, enterprises are advised to adopt a proactive and systematic compliance approach:

  • Conduct a comprehensive review of all existing advertising content and cross-check it against product declaration dossiers to identify high-risk elements, particularly claims relating to efficacy and functions;
  • Establish an internal advertising content review and approval process with clearly defined roles for legal and marketing teams, applying specific review criteria prior to publication;
  • Strengthen control over third parties through contractual arrangements, approval mechanisms, and monitoring processes to mitigate risks arising from the broader advertising ecosystem;
  • Develop and maintain a documentation system for advertising content and supporting materials to facilitate inspections and regulatory inquiries, while also implementing internal training programs to enhance compliance awareness across relevant departments.

On 31 March 2026, the Government promulgated Decree No. 103/2026/ND-CP (“Decree 103”) guiding outbound investment activities, which took effect on 3 April 2026. Decree 103 is designed to streamline administrative procedures for outbound investment and encourage investment activities. Notable provisions include the following:

Classification of Investment Procedures Based on Capital Scale

Under the previous regulations, there was no exemption from the requirement to obtain an Outward Investment Registration Certificate (OIRC), meaning all outbound investment projects, regardless of capital size, were subject to registration procedures, thereby creating administrative burdens.

Under Decree 103, the requirement to obtain an OIRC is classified based on capital scale as follows:

  • Projects with investment capital of less than VND 7 billion are exempt from the OIRC requirement (only foreign exchange registration is required);
  • Projects with investment capital from VND 7 billion to less than VND 1,600 billion, or projects in sectors subject to conditional outbound investment, require the Ministry of Finance to issue the OIRC;
  • Projects with investment capital of VND 1,600 billion or more must obtain approval from the Prime Minister.

For enterprises and investors, these new provisions are expected to shorten investment timelines for small-scale projects that are exempt from the OIRC requirement, enabling faster implementation and timely capture of business opportunities; reduce compliance costs through streamlined procedures, documentation, translation, notarization, and legal advisory expenses; and facilitate market testing through small-scale exploratory investments with reduced financial exposure.

From a regulatory perspective, the new framework reflects a shift from ex-ante approval to ex-post supervision, reducing initial licensing requirements while strengthening monitoring during project implementation. At the same time, it enhances the role of banks in managing capital flows through foreign exchange registration, thereby maintaining control over outbound foreign currency movements.

Recognition of Share Swap Mechanism

Decree 103 formally recognizes that Vietnamese investors may use shares, capital contributions, or profits to conduct outbound investment through share swap arrangements, subject to the following four principles:

  • Completion of outbound investment procedures in advance (if applicable);
  • Shares used in the swap must be valued on a market basis and comply with tax and anti-transfer pricing regulations;
  • Foreign investors receiving Vietnamese shares must complete investment procedures in accordance with applicable laws; and
  • Share swap arrangements must not be used for transfer pricing, tax evasion, or money laundering purposes.

This mechanism expands available investment structures, enabling enterprises to undertake cross-border M&A or restructuring without relying entirely on cash payments. It also enhances transaction flexibility, as the use of shares, capital interests, or projects facilitates valuation negotiations and deal structuring, particularly within multinational corporate groups. In addition, share swaps can help mobilize resources and reduce immediate cash flow pressures, thereby easing financial burdens at the time of transaction.

Digitalization and Integration of National Data Systems in Investment Procedures

Under Decree 103, enterprises are required to submit outbound investment dossiers electronically, with procedures integrated into the national investment data system. The system enables automatic cross-checking of enterprise registration data, tax records, and foreign exchange information. Any discrepancies between declared information and existing databases may be immediately identified.

This digitalization policy is expected to shorten processing timelines, as electronic submissions allow for faster receipt, circulation, and feedback compared to traditional paper-based processes. Data connectivity also facilitates automatic verification against enterprise, tax, and foreign exchange records, reducing duplication of information submission.

At the same time, conducting outbound investment procedures electronically enhances transparency and accountability, thereby improving the effectiveness of state management.

In addition, when filing corporate income tax finalization returns, enterprises are required to concurrently prepare reports on the establishment and utilization of science and technology development funds in accordance with applicable regulations.

Conditions for Outbound Investment by Economic Organizations with Majority Foreign Ownership

Decree 103 introduces additional requirements for economic organizations in which foreign investors hold more than 50% of charter capital when conducting outbound investment, including:

  • Only equity capital may be used for outbound investment;
  • The organization must have recorded profits for two consecutive years (based on audited financial statements);
  • Where retained earnings are used for outbound investment, the following sequence must be followed: issuance of the OIRC → capital increase and full contribution of charter capital in Vietnam → remittance of investment capital abroad.

These requirements—particularly the prohibition on using borrowed capital and the requirement of two consecutive years of profitability—set relatively stringent standards for outbound investors. In practice, such conditions may exclude startups, innovative enterprises, or high-growth companies. Failure to meet the profitability threshold may limit access to international investment opportunities and reduce the competitiveness of Vietnamese enterprises in regional and global markets.

Repatriation of Profits to Vietnam

Decree 103 introduces a new principle on profit repatriation, requiring investors to remit all profits and other income derived from overseas investment activities back to Vietnam within 12 months from the date of profit distribution.

This requirement may lack flexibility for industries with long investment cycles—such as infrastructure, energy, agriculture, technology, or market expansion—which often require reinvestment of profits. The 12-month deadline may not align with actual business cycles. Additionally, the fixed timeframe may expose investors to foreign exchange risks if funds must be converted and remitted during unfavorable exchange rate conditions, particularly for large profit amounts. Applying a uniform repatriation timeline across all investment types may not adequately reflect differences in capital needs, profitability cycles, and operational models across sectors.

Overall, Decree 103 establishes a new legal framework that simplifies administrative procedures, diversifies investment structures, and strengthens digitalization in the management of outbound investment activities. These changes are expected to shorten project implementation timelines, reduce compliance costs, and expand structuring options for enterprises.

However, Decree 103 also imposes stricter requirements on financial conditions, funding sources, and profit repatriation obligations, thereby requiring enterprises to undertake careful legal, financial, and compliance planning. Accordingly, businesses should consider the following actions:

  • Review the capital scale of each outbound investment project to determine the applicable procedural requirements (exemption or approval), thereby optimizing implementation timelines and compliance costs;
  • Develop phased investment strategies, leveraging the exemption mechanism for small-scale projects to test markets before scaling up;
  • When applying share swap mechanisms, ensure compliance with market-based valuation, tax regulations, anti-transfer pricing rules, and completion of all relevant investment procedures to mitigate legal risks;
  • Standardize internal data (enterprise registration, tax, foreign exchange) and ensure consistency of information prior to electronic submission to avoid rejection or delays due to discrepancies;
  • For economic organizations with foreign ownership exceeding 50%, assess compliance with equity funding requirements and the two-year profitability condition, and develop appropriate financial plans for outbound investment; and

Establish cash flow planning and profit repatriation strategies aligned with the 12-month deadline, while taking into account exchange rate fluctuations and reinvestment needs in the host market

On 12 March 2026, the Ministry of Finance issued Circular No. 20/2026/TT-BTC (“Circular 20”), providing detailed guidance on certain provisions of the Law on Corporate Income Tax and Decree No. 320/2025/ND-CP on the implementation of the Law on Corporate Income Tax. Circular 20 introduces several notable points as follows:

Detailed guidance on supporting documents for deductible expenses

Circular 20 provides more detailed and stringent requirements regarding the documents and supporting evidence required for expenses to qualify as deductible for corporate income tax (“CIT”) purposes, including the following additional requirements:

Expenses for vocational education and employee training: Enterprises must maintain a financial regulation governing training expenses; decisions on employee nomination for training; employee training registration dossiers; and diplomas/certificates evidencing training results.

Expenses incurred by employees on behalf of the enterprise: For expenses of VND 5 million or more where employees are authorized to procure goods/services for business purposes and payments are made via non-cash methods, the enterprise must have: valid invoices and supporting documents; internal regulations/financial policies/decisions authorizing such employee payments; proof of non-cash payment made by the employee; and proof of reimbursement made by the enterprise to the employee via non-cash payment.

Registration of investment capital for expansion projects with tax authorities

For enterprises with registered investment projects, where there is any change in the investment capital for the purpose of expanding an investment project, a written notification must be submitted to the directly managing tax authority at the same time as the submission of the annual CIT finalization return, and no later than the year in which the expansion project is implemented.

During the implementation of the expansion project, if there are further adjustments to the registered investment capital, the enterprise must notify the tax authority accordingly.

Inclusion of assets formed from the Science and Technology Development Fund as deductible expenses

Circular 20 expands the categories of assets eligible for inclusion as deductible expenses. Specifically, where fixed assets are formed from the Science and Technology Development Fund for scientific research and technological development activities, and such assets (which have not been fully depreciated) are subsequently transferred for use in production and business activities, the remaining value of such fixed assets shall be recorded as other income and be depreciated and included as deductible expenses for CIT purposes.

Timing for determining taxable revenue for foreign enterprises

Circular 20 provides specific guidance on the timing for determining taxable revenue for foreign enterprises in certain cases:

Capital transfer activities: The timing is the date on which the capital transfer agreement becomes effective in accordance with applicable laws.

Securities transfers (including certificates of deposit): The timing is the date on which the transfer transaction is executed.

Derivative securities transfers (futures contracts): The timing is either (i) when the buy/sell order is matched on the stock exchange trading system, or (ii) when the futures contract reaches its settlement/maturity date.

Overall, Circular 20 restructures the approach to declaration, substantiation, and management of CIT-related expenses, while expanding the scope of deductible assets and clarifying the timing for revenue recognition in specific cases. This enhances the ability of tax authorities to more closely monitor and enforce CIT obligations, while also providing enterprises with clearer procedural guidance for tax declaration and finalization. In light of these developments, ALIAT recommends that enterprises:

  • Proactively monitor, update, and review expense items to ensure proper classification of deductible expenses for CIT purposes;
  • Review and supplement supporting documentation for deductible expenses to ensure compliance with the new requirements;
  • In cases of investment project expansion, ensure timely notification to tax authorities regarding changes in investment capital;
  • For foreign enterprises engaging in capital transfers, securities transactions, or derivative securities transactions, carefully determine and record the appropriate timing for recognizing taxable revenue for CIT purposes.

On 31 March 2026, the Government promulgated Decree No. 96/2026/ND-CP detailing and guiding the implementation of several provisions of the Law on Investment 2025 (“Decree 96”). Decree 96 takes effect from 31 March 2026, except for Articles 11 and 12, which will take effect from 1 July 2026, and replaces Decree No. 31/2021/ND-CP, Decree No. 19/2025/ND-CP, and Decree No. 239/2025/ND-CP. Key highlights focus on streamlining investment procedures, selectively expanding investment incentives, decentralizing approval authority, and introducing more flexible market entry mechanisms for foreign investors in Vietnam.

Special Investment Procedures – a “Green Lane” Mechanism for Eligible Projects

For the first time, Decree 96 introduces a “special investment procedure” applicable to certain projects implemented in industrial parks, export processing zones, high-tech parks, concentrated digital technology zones, free trade zones, international financial centers, and functional zones within economic zones. Under this mechanism, eligible projects may be exempted from procedures such as investment policy approval, detailed environmental impact assessment (EIA), construction permits, and the preparation of detailed 1/500 planning. The timeline for issuance of the Investment Registration Certificate (IRC) is shortened to a maximum of 15 working days and is centrally handled by the management authority of the relevant industrial park/economic zone or other competent authority.

This mechanism may significantly reduce the legal preparation timeline for projects, particularly in sectors with short product life cycles such as semiconductors, electronics, data centers, and high technology. However, simplified procedures do not equate to reduced compliance obligations. Investors must commit to full compliance with national technical regulations on construction, environmental protection, and fire prevention and fighting; prepare their own techno-economic reports; and notify the competent authority at least 30 days prior to the intended commencement date. Accordingly, the new mechanism shifts regulatory focus from ex-ante approval to ex-post supervision, thereby increasing the importance of robust internal compliance controls from the early stages of project development.

Expanded and More Targeted Investment Incentives

Decree 96 refines investment incentive policies to focus on high value-added sectors, innovation, and strategic technologies, including semiconductors (R&D, design, manufacturing, packaging, and testing), AI/cloud data centers, 5G infrastructure, green hydrogen, green ammonia, and other key technology industries. Notably, Decree 96 introduces specific capital thresholds and disbursement requirements for each category of project, ensuring that only projects with substantial capital commitment and genuine implementation qualify for incentives.

In addition to corporate income tax incentives of up to 1.5 times the standard level, eligible projects may also receive financial support from the Investment Support Fund and, in certain cases, assistance with foreign currency balancing. However, enterprises must ensure ongoing compliance with all eligibility conditions, particularly those relating to business sectors, capital scale, disbursement progress, technology transfer, localization ratios, and the participation of Vietnamese enterprises in the supply chain.

Updates on Market Access Conditions and Decentralization of Investment Authority

Decree 96 maintains the list of sectors subject to market access restrictions for foreign investors, including sectors not yet open to market access and those subject to conditional access. Importantly, it supplements regulations concerning the management and operation of intermediary e-commerce platforms, social networks engaged in e-commerce activities, and integrated e-commerce platforms, reflecting a trend toward tighter regulatory oversight of digital business models.

At the same time, Decree 96 revises the decentralization framework for investment policy approval by narrowing the authority of the Prime Minister and expanding that of provincial-level People’s Committee Chairpersons. This decentralization may shorten project approval timelines and enhance local autonomy. However, variations in appraisal capacity and administrative practices across provinces may lead to inconsistencies, delays, or divergent documentation requirements.

More Flexible Market Entry Models for Foreign Investors

A notable new development is that foreign investors may establish an economic organization prior to obtaining an Investment Registration Certificate (IRC), and subsequently apply for the IRC for their project. This approach allows investors to obtain legal entity status at an early stage to open bank accounts, enter into lease agreements, recruit personnel, and undertake initial preparatory activities. However, the IRC must be obtained within 12 months from the date of establishment.

Given the absence of clear legal consequences in cases where the IRC is not granted within this timeframe, contracts entered into during the interim period should be carefully structured, particularly with respect to conditions precedent, termination rights, refund mechanisms, and risk allocation.

Overall, Decree 96 reflects a significant reform in Vietnam’s investment regime, facilitating investor entry while shifting part of the regulatory burden toward post-licensing supervision. In light of this, ALIAT recommends that enterprises focus on the following:

  • Proactively monitor, update, and review expense items to ensure proper classification of deductible expenses for CIT purposes;
  • Review and supplement supporting documentation for deductible expenses to ensure compliance with the new requirements;
  • In cases of investment project expansion, ensure timely notification to tax authorities regarding changes in investment capital;
  • For foreign enterprises engaging in capital transfers, securities transactions, or derivative securities transactions, carefully determine and record the appropriate timing for recognizing taxable revenue for CIT purposes.