Lawmakers split over VAT on fertilisers and animal feed

During a National Assembly (NA) session on December 9, legislators debated the government’s proposal to allow full deduction of input VAT for goods and services not subject to output VAT. The measure is intended to ease persistent cost burdens on sectors such as animal feed and other VAT-exempt products, where non-deductible input taxes have long inflated production expenses and weakened domestic competitiveness.

However, when comparing this proposal with the case of fertilisers – previously suggested being taxed at a 5 per cent VAT rate – NA deputy Tran Van Lam of Bac Ninh noted a policy inconsistency. He stressed that both animal feed and fertilisers are essential agricultural inputs, yet they are subject to different VAT treatments, creating disparities in how the sector is taxed.

“I propose that the NA and the government thoroughly address this inconsistency while amending the VAT policy. Fertilisers should be returned to the group not subject to VAT, which would end ongoing debates, as fertiliser producers would still enjoy input VAT deductions even if fertilisers themselves are not subject to VAT, similar to the proposed treatment for animal feed,” Lam said.

Sharing the view that VAT ultimately burdens consumers, particularly for agricultural products, NA deputy Ta Van Ha of Danang said the claim that higher taxes could reduce prices is unconvincing. He explained that any tax increase would directly affect agriculture and, in turn, the livelihoods of 100 million people.

“The state has invested billions of dollars to support agriculture, farmers and rural areas. Therefore, having addressed animal-feed issues, we should also consider fertilisers,” he said.

However, deputy Trinh Xuan An of Dong Nai argued that products related to animal husbandry and processing are created by farmers, whereas fertilisers are produced by businesses. In practice, fertiliser manufacturers and associations have repeatedly proposed that fertilisers should be subject to a 5 per cent VAT rate.

He recalled that fertilisers were taxed at 5 per cent in 2008, but were removed from the taxable group in 2016 to allow input VAT deductions. However, because deductions did not materialise in practice, domestic fertiliser companies suffered significant disadvantages compared to importers, who could claim refunds. As a result, domestic producers were forced to add this cost to retail prices.

“This impacts people’s livelihoods or household budgets. Policies must be carefully calculated to ensure benefits for enterprises, citizens and the state. If fertilisers remain outside the VAT-taxable group, input VAT must be deductible to support domestic fertiliser production; otherwise, they face significant disadvantages,” said An, adding that if fertilisers are moved back into the taxable group, then deductions must apply to ensure fairness.

Lawmakers split over VAT on fertilisers and animal feed
Minister of Finance Nguyen Van Thang

Minister of Finance Nguyen Van Thang explained that the VAT amendments aim to ensure consistent application of VAT for animal feed. The goal is to level the playing field with imported products that are not taxed, while domestic products currently face a 5 per cent VAT burden. The tax imposition has increased production costs and prices for domestic animal feed, hurting farmers and weakening competitiveness against imported feed.

“Therefore, the amendment seeks to remove obstacles for agricultural production, especially as the sector continues to be heavily affected by natural disasters and prolonged flooding,” the minister said. “Tax on fertilisers would be acknowledged for further thinkings, and findings would be submitted to the competent authorities.”

Impacts on VAT fertiliser rate rise considered for farmers Impacts on VAT fertiliser rate rise considered for farmers

The National Assembly Standing Committee has fixed a 5 per cent VAT rate on the draft amendments to the existing VAT law, which, if becoming true, will affect millions of farmers in Vietnam while likely benefiting fertiliser producers.

Tax move to aid fertiliser producers Tax move to aid fertiliser producers

Fertiliser producers are expected to benefit from propitious market prospects and a forthcoming tax move.

South Korean enterprises show interest in developing green agriculture in Vietnam South Korean enterprises show interest in developing green agriculture in Vietnam

An increasing number of South Korean entrepreneurs are turning their attention to Vietnam, believing in the country’s economic growth potential and its goals for green and low-emission agricultural development.

In Vietnam, green transition is no longer optional. Rising costs, tighter regulations and capital flows linked to environmental, social, and governance (ESG) are turning sustainability into a core business variable for companies seeking long-term competitiveness.

In Vietnam, green transition has moved from recommendation to business imperative. The change is driven not only by environmental risks, but by structural forces in the market: volatile energy prices, tightening international trade standards, and capital allocation increasingly tied to ESG performance.

SABECO’s major growth lever boost
Sustainability is both an environmental concern and an economic question for firms

Fast-moving consumer goods (FMCG) illustrate this transformation most clearly. The sector is built on rapid inventory cycles and high sales volumes, but operates with relatively thin margins. It is also heavily exposed to fluctuations in aluminium prices, fuel costs, and international logistics. When freight rates surge or energy becomes more expensive, cost pressure is transmitted directly to manufacturers.

Sustainability, therefore, is both an environmental concern and an economic question focused on cost control, supply-chain security and profit stability.

Measurable gains

Saigon Beer-Alcohol-Beverage Corporation, known as SABECO, is pursuing transformation across multiple fronts: renewable energy adoption, water resource discipline, circular packaging systems, governance reform and community engagement. These measures are intended to support the long-term operating model rather than generate short-term publicity.

In terms of energy, renewables now account for more than 40 per cent of the company’s usage. This figure, however, comes at a cost. Rooftop solar arrays, biomass systems and energy-efficient machinery require substantial initial investment. In exchange, the company becomes less vulnerable to electricity tariff changes and fossil fuel volatility.

At factory level, green investments are assessed through financial metrics: payback periods, annual savings and impact on unit cost. Sustainability initiatives are not implemented unless they demonstrate measurable efficiency gains. Nor are projects maintained without evidence of economic return.

Water is treated as a business risk as well as an environmental issue. Process optimisation, reuse systems and wastewater treatment have reduced dependence on external supply. In parts of Vietnam where industrial water shortages are emerging, water has effectively become a production constraint.

Meanwhile, packaging is another major lever at SABECO. Returnable bottles, lightweight designs and recycling standards reduce reliance on virgin materials. With aluminium and paper affected by global supply disruptions, controlling packaging volume increasingly means controlling costs.

Governance has also evolved. ESG oversight has moved to board level, becoming part of compliance management and risk assessment. This enhances transparency, strengthens credibility with investors and reinforces accountability across operations.

An often underappreciated dimension is workforce stability. Businesses with credible sustainability strategies attract stronger talent, reduce turnover and improve internal engagement. In competitive labour markets, this directly affects operational efficiency and long-term productivity.

None of this comes without difficulty. Green transition is capital-intensive and requires organisational change. Payback cycles are long and benefits are not always immediate. However, the greater threat lies in inaction.

Companies that delay face rising compliance costs and shrinking market access. In financial markets, weaker ESG profiles result in higher perceived risk and greater funding constraints. In export markets, environmental credentials are increasingly becoming non-negotiable requirements for market entry.

In practice, FMCG businesses in Vietnam are facing persistent pressure from rising input costs while competition is intensifying across most categories. The beer market, in particular, has moved beyond its high-growth stage and entered a more mature cycle marked by brand differentiation and operational efficiency.

Environmental regulation, including extended producer responsibility (EPR), has also raised the cost of compliance as companies are now required to fund packaging collection, recycling systems and waste treatment. At the same time, younger consumers are increasingly prioritising sustainability ahead of price alone.

From a financial standpoint, international investors are embedding ESG scores into risk assessments and portfolio selection. This means sustainability performance now influences how companies are valued and how easily they can secure capital. Businesses that score poorly on ESG increasingly face higher financing costs, stricter lending conditions and reduced access to long-term funding.

Sustainable priorities

The policy environment is reinforcing this shift. EPR regulation is forcing manufacturers to take responsibility beyond production and into post-consumer waste. Trade agreements are embedding climate-related disclosure requirements. Vietnam’s net-zero commitments are also filtering through to new investment requirements and planning standards. Collectively, these factors are moving environmental performance into the centre of corporate strategy.

Companies that postpone adaptation may deal with rising compliance costs later, when regulatory requirements are more demanding and deadlines tighter. Early movers, by contrast, have greater freedom to structure investments gradually and shape regulation rather than simply comply with it.

International research suggests that early investment in energy efficiency can reduce operating costs by 5–14 per cent. However, the benefits are neither immediate nor automatic. Green infrastructure requires high upfront capital and long payback periods. Yet, large-scale enterprises are less concerned with short-term financial returns than with stabilising their cost base over a longer horizon.

Consumer behaviour in Vietnam is also changing. Sustainability now influences purchasing decisions across product packaging, sourcing ethics and corporate reputation. Environmental responsibility is becoming a factor in brand loyalty rather than a supplementary marketing message.

Over the long term, sustainability strengthens supply-chain resilience. Energy-efficient plants are less exposed to fuel price fluctuations. Businesses that invest in recycling depend less on aluminium and paper market cycles. As risks linked to inputs are gradually “locked in”, cost predictability improves and margins become more reliable.

For many multinational corporations, the rationale is already clear. Acting early reduces cost exposure. Acting ahead establishes market positioning. Acting first enables leadership among sustainability-conscious consumers – the fastest-growing demographic segment this decade.

Larry Lee Chio Lim, deputy general director of SABECO, said, “We see sustainability as a competitive advantage. Investment in energy efficiency does not only cut emissions, but also improves operating costs and strengthens long-term access to capital.”

The remark reflects how ESG has shifted from a reporting requirement to a strategic function. Sustainability is no longer confined to annual disclosures, but now shapes corporate decision-making across procurement, production and capital expenditure.

Globally, the shift towards net-zero targets is rewriting commercial rules. Those who move late pay more. Early movers effectively purchase competitive advantage while the transition remains financially manageable.

Viewed more broadly, SABECO’s transformation mirrors the direction Vietnam’s economy is taking. Growth cannot rely solely on natural resources and low-cost labour. The new drivers are efficiency, transparency and sustainability.

As green transition becomes the new rulebook, competitive advantage will belong not to the largest companies, but to the most adaptable. In this environment, today’s investment, however costly, may define tomorrow’s market position.

Green manufacturing insights and transformations: SABECO’s path to industry leadership Green manufacturing insights and transformations: SABECO’s path to industry leadership

In an era when global market forces, consumer expectations, and national emphasis converge towards sustainability, green manufacturing has shifted from a corporate aspiration to an economic imperative. For Vietnam, this shift is especially urgent, and highly strategic.

SABECO honoured for sustainable development SABECO honoured for sustainable development

SABECO was recognised for its commitment to sustainable business and green-growth initiatives at the 2025 Sustainable Development Conference.

This is one of the largest Cloud ERP projects in Vietnam’s materials manufacturing industry, marking a significant milestone in Phu Tai’s journey towards building a modern, data-driven centralised management model.

The move aims to accelerate business growth amid global competition, demonstrating global-standard management solutions for mid-sized enterprises through a new implementation approach.

Building on the successful pilot deployment of SAP S/4HANA Cloud Public Edition at Phutai Quartz, the group’s core quartz stone manufacturing unit for export, Phu Tai has decided to roll out the system concurrently across seven additional units.

The implementation covers all critical business domains, including finance and accounting, sales, procurement, warehouse management, production, quality management, and e-invoice integration.

Phu Tai Group and FPT accelerate digital governance with SAP cloud ERP

Among them, stone manufacturing companies Phu Tai Binh Dinh Quartz Stone Co., Ltd., Tuan Dat Minerals Co., Ltd., Enterprise 380, Binh Dinh Stone Processing Plant, and Nhon Hoa Construction Materials Enterprise will be deployed simultaneously within four months, inheriting all operational models, processes, templates, and methodologies optimised at Phutai Quartz.

Meanwhile, implementation at wood sector companies Phu Tai Binh Dinh Wood Co., Ltd. and Thang Loi Enterprise will be tailored to the characteristics of the wood production value chain, while still adhering to group-wide governance standards.

At Phutai Quartz, within just five months, the adoption of a modern Cloud-based ERP system enabled the unit to transition to a new operating model built on a modern digital brain, helping to achieve seamlessly connected data, real-time process control, and decision-making powered by precise analytics.

More than 50 core business processes were prepared following global best practices for the quartz stone industry, along with over 60 reports and customised functions to help meet both international governance standards and Vietnamese regulatory requirements.

The impact of the strategy undertaken by Phu Tai is clearly reflected in its daily operations. Overall internal processing time dropped by 30 per cent, order handling, inventory checks, and stock decision-making were accelerated by up to 40 per cent. Real-time decision-making capabilities increased by 50 per cent thanks to dashboards and data analytics.

Inventory governance achieved exceptional accuracy with discrepancies kept below 2 per cent, while excess inventory decreased by 20-25 per cent, significantly reducing long-stagnant stock.

The demand forecasting system reached an accuracy level of up to 85 per cent, enabling Phutai Quartz to proactively secure global quartz raw materials and respond quickly to large and premium orders from demanding markets such as the US and EU.

The project is considered a trial run to validate the organisation’s readiness and adaptability, serving as a crucial foundation for Phu Tai’s confidence in the effectiveness of digitalised governance.

The large-scale deployment of SAP S/4HANA Cloud Public Edition reflects Phu Tai’s strong commitment to building a unified, modern governance platform, especially in the context of Vietnam’s stone and wood industries facing significant challenges such as rising international standards, fluctuating raw material costs, growing requirements for data transparency from export markets, and fierce competition from regional manufacturers.

The strategy of starting small and scaling up, and fully utilising the potential of Cloud ERP with implementation consulting from FPT, allows Phu Tai to access a global-standard management platform aimed at optimised cost and rapid deployment speed, a fundamentally different approach from traditional ERP implementation models.

This marks a transformative leap, propelling Phu Tai’s operational management into a new acceleration phase with technology as its backbone.

Phu Tai Group and FPT accelerate digital governance with SAP cloud ERP
Nguyen Sy Hoe, CEO of Phu Tai JSC, giving remarks at the event

At the ceremony, Nguyen Sy Hoe, CEO of Phu Tai JSC, noted that the stone and wood manufacturing industries are inherently cautious in adopting technology because every decision directly affects productivity, quality, and operational material costs. Each factory and each production batch presents challenges in quality control, inventory accuracy, and cost efficiency. Processes are lengthy, data is siloed, material waste is hard to predict, and lead times are often prolonged.

“Therefore, together with FPT and SAP, Phu Tai has chosen a steady path, gradually building a digital operational DNA for the company, starting with Phutai Quartz as a solid foundation to scale the model across the entire group, elevating Phu Tai’s governance to international standards. We strongly believe that this next phase of innovation will drive Phu Tai’s acceleration in the new era”.

Dang Truong Thach, executive vice president of FPT IS, FPT Corporation, shared, “We sincerely appreciate Phu Tai’s leadership for continuing to place their trust in FPT as a strategic partner for this large-scale digital transformation initiative. Phu Tai launched the quartz stone project with a remarkable level of determination, aiming to go live within just five months, and together, we delivered on that ambitious commitment. This journey brought valuable lessons for both sides, and today, FPT remains a steadfast partner, supporting Phu Tai as they continue to roll out their enterprise-wide digital transformation across seven member units.”

Thach added that as the implementation expands across multiple units, this is no longer just a software project but a true transformation journey.

Phu Tai Group and FPT accelerate digital governance with SAP cloud ERP
Dang Truong Thach, executive vice president of FPT IS, giving remarks at the event

“In digital transformation, every process must operate on a unified digital platform, much like travelling on a highway: to move fast, you must follow clear rules and cannot stop midway at will. Cloud ERP is no different; it must be built on standardised processes that align with international best practices while remaining practical for the Vietnamese business context,” he said.

Nguyen Hong Viet, managing director of SAP Vietnam, shared, “Phu Tai’s expanded roll-out of SAP S/4HANA Cloud Public Edition across its stone and wood subsidiaries reflects their forward-thinking approach to digital transformation. Building on top of Phutai Quartz’s successful transition to SAP Cloud ERP, we are proud to now support the group’s next phase of transformation together with our partner FPT. This continued collaboration shows how manufacturers like Phu Tai can rapidly and incrementally implement SAP Cloud ERP using a standardised framework and tools, helping them gain real-time insights, improve operations, and pursue sustainable growth.”

Phu Tai’s journey has become an exemplary success story, inspiring businesses to proactively embrace technology to achieve breakthrough growth, contributing to national digital transformation goals aligned with Resolution 57-NQ/TW, and strengthening Vietnam’s competitive position in global markets.

IT service providers form green transformation partnership IT service providers form green transformation partnership

IT service providers FPT IS and SK C&C have formed a strategic partnership to research and develop SK C&C’s net-zero factory in Southeast Asia and develop solutions to promote green transformation.

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More than 3,200 FPT IS employees participated in a 24-hour series of activities at VinWonders Nam Hoi An to mark the company’s 30th anniversary and embark on a significant business shift – Go Global.

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Fly to Con Dao from 0 VND with Vietjet mega promotion

The offer is available from now until December 4 on www.vietjetair.com and the Vietjet mobile app, applicable to travel dates from December 4 to March 28, 2026 (*).

Accordingly, Vietjet will operate one return flight per day on each route. Specifically, the flights will depart from Ho Chi Minh City at 11:00 and arrive in Con Dao at 11.40. In the opposite direction, the flights depart from Con Dao at 09.20 and arrive in Ho Chi Minh City at 10:05. For the Hanoi –⁠ Con Dao route, the flights depart from Hanoi at 06:45 and arrive in Con Dao at 08:55. In the opposite direction, the flights depart from Con Dao at 12:05 and arrive in Hanoi at 14:20.

From December 15, the frequency on both routes will increase to two return flights daily, offering even more convenient travel options for residents and visitors.

Fly to Con Dao from 0 VND with Vietjet mega promotion

Con Dao is an ideal destination for those seeking tranquillity and untouched natural beauty. Beyond its crystal-clear waters, lush forests, and slow-paced lifestyle, the island preserves many significant historical landmarks, allowing travellers to better understand an important chapter of the nation’s past.

To ensure a seamless journey to this exceptional destination, Vietjet operates a modern fleet, provides quality service, and offers competitive fares –⁠ delivering a comfortable and enjoyable flying experience to Con Dao, a land rich in history and breathtaking landscapes.

(*) The promotion does not apply during peak travel periods.

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Airbus has requested urgent software and hardware updates for a number of A320 and A321 aircraft, a move that could disrupt airline schedules worldwide.

Vietjet completes Airbus A320/A321 updates ahead of deadline Vietjet completes Airbus A320/A321 updates ahead of deadline

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A nationwide conference reviewed a flagship initiative for female-led startups and launched a new decade-long support programme, with Prime Minister Pham Minh Chinh presiding.

Vietjet launches daily Manila flights to celebrate year-end festive peak season

Flights will depart from Tan Son Nhat International Airport (Ho Chi Minh City) at 11.05 every day and land at Ninoy Aquino International Airport (Manila) at 2.50 the next morning (local time). In the opposite direction, flights will take off from Manila at 3.45 and land in Ho Chi Minh City at 5.30 the same day.

On this occasion, Vietjet is offering thousands of 0 VND tickets (excluding taxes and fees) during the golden hours of 12.00-14.00 (GMT+7) every day and an additional 20 kg of free checked baggage for passengers booking Eco tickets on www.vietjetair.com and the Vietjet Air mobile app. The offer applies to flights from January 5 to May 28 (*).

Vietjet launches daily Manila flights to celebrate year-end festive peak season

With exclusive offers from Vietjet, Manila is now closer than ever. From the dynamic capital of Manila in the Philippines, visitors can easily connect to famous beach paradises such as Boracay, Palawan, and Cebu to enjoy the bustling festival atmosphere, the unique culture, and rich cuisine of the island.

Meanwhile, Ho Chi Minh City is the most dynamic economic and cultural centre in Vietnam, famous for Nguyen Hue walking street, Notre Dame Cathedral, Ben Thanh market and diverse cuisine, bringing a vibrant urban experience, both exploring culture and enjoying modern life.

Every flight with Vietjet will be a happy experience with friends and family, inspired by the new, modern, fuel-efficient fleet with professional flight crews and heartfelt service. Passengers can also enjoy fresh hot meals, including Vietnamese and international cuisine such as pho thin, banh mi, and iced milk coffee, along with unique cultural and artistic performances at an altitude of 10,000m.

Fly to the Philippines, renew yourself, let’s Vietjet!

(*) Specific flight times depends on each route. Note: Offers do not apply to some peak flight periods.

Vietjet completes Airbus A320/A321 updates ahead of deadline Vietjet completes Airbus A320/A321 updates ahead of deadline

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New phase launched to support women-led ventures New phase launched to support women-led ventures

A national conference reviewed a flagship initiative for female-led startups and launched a new decade-long support program, with Prime Minister Pham Minh Chinh presiding.

Fly to Con Dao from 0 VND with Vietjet mega promotion Fly to Con Dao from 0 VND with Vietjet mega promotion

To celebrate the resumption of Vietjet’s services connecting Hanoi and Ho Chi Minh City with Con Dao from December 3, Vietjet is offering an attractive “Golden 3 Days” promotion with fares starting from 0 VND (excluding taxes and fees).

This is the first time Fortune has expanded the list to the Southeast Asia region, honouring businesses with the best working environments in the region. The recognition marks an important milestone in the development journey of Masan Consumer, with a people-centric philosophy that creates an ideal environment for each employee to unlock their potential.

According to Fortune, against Southeast Asia’s fast-growing economy, the list honours organisations for achieving outstanding business results and shaping ideal workplaces for employees. Based on the Great Place To Work survey model, the ranking recognises companies where their staff have great trust in the organisation, pride in their work, and high team spirit.

Fortune’s evaluation process places a strong emphasis on real-world employee feedback through surveys, combined with in-depth assessments of companies’ corporate culture and human resources strategies. More than 1.3 million employees engaged in the survey to assess their workplaces, with over 550,000 verified survey responses.

Following a rigorous evaluation process, the result serves as testament to Masan Consumer’s ceaseless efforts to improve employee experience and foster a professional and dynamic working environment. This represents a well-deserved acknowledgment from Fortune – the organisation behind prestigious global rankings such as Fortune Global 500, Fortune’s Most Powerful Women and 100 Best Companies to Work For in the US and Europe.

Masan Consumer named by Fortune in 100 Best Companies to Work For in Southeast Asia

Masan Consumer (UpCOM: MCH) has been recognised as a Great Place To Work for three consecutive years, from 2023 to 2025, based on a comprehensive survey of more than 5,000 employees nationally. A remarkable 91 per cent of employees rated Masan Consumer as having an excellent working environment, up 4 percentage points on-year and underscoring the high trust of its employees. Masan Consumer achieved high scores across all criteria in the Trust Model (Credibility, Respect, Fairness, Pride, and Camaraderie), up by 2 to 4 points compared with previous surveys. This demonstrates the company’s comprehensive human development strategy, fostering a creative and cohesive environment for employees to unlock their potential and contribute to the overall success of the organisation.

For nearly 30 years of development with the mission of serving consumers, Masan Consumer has constantly innovated to bring quality products, meeting the essential needs of millions of Vietnamese families. The company boasts a diverse portfolio of FMCG products in the fields of seasonings, convenience foods, beverages, home, and personal care, with well-known brands such as CHIN-SU, Nam Ngu, Omachi, Kokomi, and Wake-Up 247. Masan Consumer’s products are present in over 98 per cent of Vietnamese households and exported to more than 26 countries.

Masan Consumer named by Fortune in 100 Best Companies to Work For in Southeast Asia

In 2025, Masan Consumer was honoured as the No.1 Enterprise of Choice 2025 (FMCG – Diversified Categories) in a non-profit survey conducted by CareerViet. This award reflects the company’s strong attractiveness to talents in the industry, while affirming its reputation and leading position in Vietnam’s FMCG market.

More than just awards, Masan Consumer’s recognition affirms the trust and cohesion it has built within its workforce, reflecting the company’s human development strategies that deliver real value. This recognition serves as a strong foundation and motivation for Masan Consumer to create a workplace that attracts, nurtures, and empowers talent with ambition. The company is committed to becoming a source of national pride, serving Vietnamese consumers, and reaching out to the world.

MCH poised to become Vietnam's new 'national stock' MCH poised to become Vietnam’s new ‘national stock’

Masan Consumer’s MCH shares are set to list on the Ho Chi Minh Stock Exchange (HoSE), with strong potential to become the country’s next “national stock”.

Masan Consumer strengthens its position at home and abroad Masan Consumer strengthens its position at home and abroad

Masan Consumer has cemented its position as a top fast-moving consumer goods company, shaping Vietnamese consumer habits while expanding its international presence.

New consumer bluechip to debut on HSX: what will MCH bring to the market? New consumer bluechip to debut on HSX: what will MCH bring to the market?

Masan Consumer (MCH) will announce detailed information on December 4 regarding its listing plan on the Ho Chi Minh City Stock Exchange (HSX), marking an important milestone in the company’s development journey.

At the Sustainable Development 2025 Conference on November 27 in Hanoi, Nguyen Thi Ngoc Hue, senior general manager of people and brand strategy, and corporate and supplier quality management, shared the retailer’s new development agenda for 2026-2030.

AEON Vietnam charts an ambitious growth path, focusing on sustainability, product quality, and future talent development
Nguyen Thi Ngoc Hue, senior general manager of people and brand strategy, and corporate and supplier quality management

She said that Vietnam will remain one of AEON’s most strategic markets for the coming decade. With rapid urbanisation, stable economic growth, and an increasingly attractive business environment, Vietnam provides strong foundations for AEON to scale up.

“From 2026 to 2030, AEON Vietnam will expand into more provinces and cities to be closer to communities across the country. AEON aims to triple its revenue during this period,” she said.

This expansion involves both the number of new stores and their proximity to emerging residential areas where living standards and consumer demand are rising. Hue noted that the strong Japan-Vietnam partnership further boosts investor confidence.

“Japan and Vietnam enjoy a very strong bilateral relationship. This creates favourable conditions for AEON’s expansion, especially in the post-merger period when administrative procedures have become faster and local expansion opportunities more diverse,” she added.

More than a decade of operations in Vietnam has enabled AEON to accumulate valuable experience in developing local supply chains. As the retailer expands its footprint, its ability to connect with suppliers across the country also increases.

Hue emphasised that support from local authorities has helped AEON proactively source products and access more small- and medium-sized enterprises. This creates opportunities to bring speciality and local products into AEON’s modern retail system.

“We hope to offer convenient products at good prices for consumers, while partnering with local businesses to develop their unique regional products,” she said.

In recent years, consumer behaviour has shifted significantly. Post-Covid, shoppers increasingly prioritise health, product quality, and transparency of origin. As a result, the share of green, clean, and organic products at AEON has risen sharply, aligning with the retailer’s quality standards.

To ensure product quality, AEON applies rigorous inspection processes. Its teams frequently visit suppliers’ facilities to verify production conditions and product integrity.

AEON also conducts annual training sessions for existing suppliers, sharing solutions to common challenges. Potential suppliers are supported through seminars that provide guidance on AEON’s standards and best practices from small suppliers who have successfully transformed into official partners.

Hue explained that AEON adopts a three-stage development roadmap for suppliers:

  • Stage 1: Preparation – helping potential partners understand requirements and build necessary capabilities.

  • Stage 2: Partnership – supporting suppliers in improving production, management, and product quality, including participation in AEON’s private label programme, AEON TopValue.

  • Stage 3: Export – once suppliers reach the required level, products can be exported to overseas markets through AEON’s network.

“AEON not only partners with suppliers but also trains them. We expect Vietnamese suppliers to go beyond the domestic market and eventually enter international markets,” she said.

AEON Vietnam charts an ambitious growth path, focusing on sustainability, product quality, and future talent development

Beyond retail and supply chain development, AEON dedicates significant resources to community education, especially nurturing the next generation.

AEON’s education ecosystem is structured around three pillars: knowledge, experience, and financial support, tailored to three groups: primary school pupils, secondary school students, and university students. For primary students, AEON offers the AEON Cheers Club and AEON’s “sustainability squad”, focusing on environmental education and experiential learning.

For secondary students, the AEON Ambassador programme enables participants to exchange ideas on sustainability and join creative competitions. For university students, AEON provides scholarships and opportunities to join the Asian Youth Leaders programme, where they engage with peers from across Asia to discuss sustainable development issues in their respective countries.

These programmes help young Vietnamese gain international exposure, deepen their understanding of sustainability, and strengthen community engagement.

With strong momentum in expansion, efforts to upgrade product standards, support for local suppliers, and investments in future generations, AEON Vietnam is shaping a retail model that stays deeply connected with local communities.

These initiatives are not only the long-term commitment of a Japanese investor in Vietnam, but also reflect the country’s broader sustainable development goals.

AEON Vietnam expands retail footprint in 2025 AEON Vietnam expands retail footprint in 2025

Japanese retail giant AEON Vietnam is accelerating its expansion plans in 2025, following the opening of two new business locations in October, marking a new phase in the company’s strategy to diversify retail formats and scale operations across different regions.

AEON Group provides $184,000 in relief to storm-affected communities AEON Group provides $184,000 in relief to storm-affected communities

AEON Group in Vietnam has donated over $184,000, including $80,000 worth of essential goods, to support communities affected by typhoons Matmo and Bualoi, reaffirming its commitment to social responsibility and disaster relief efforts.

Green manufacturing insights and transformations: SABECO's path to industry leadership Green manufacturing insights and transformations: SABECO’s path to industry leadership

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At VIR’s digital economy development conference held on November 25, policymakers, businesses, and experts discussed the solutions to unlock AI and 5G prospects to support the country’s digital economy development.

The event heard that 5G is bringing a clear competitive advantage to pioneering countries such as India and Malaysia, and expect this to happen to Vietnam as the government encourages network operators to speed up 5G deployment.

Seck Yee Chung, vice president of the Singapore Chamber of Commerce in Vietnam said 5G and AI together presents an extraordinary, time-sensitive opportunity for the region to leapfrog into a future shaped by intelligent connectivity, digital sovereignty, and inclusive growth.

“When integrated with AI, 5G becomes the infrastructure of innovation, enabling smart factories, precision agriculture, immersive education, AI-powered healthcare, and climate-resilient infrastructure,” Chung said.

5G is providing a competitive edge to countries like India and Malaysia, with governments creating the enablers. India has rolled out the fastest 5G networks, achieving 90 per cent 5G coverage in just 21 months. Today, India has 394 million 5G subscriptions and the highest data consumption globally, at 36 GB per month per active smartphone user. Government recognition of the need for digital infrastructure, effective spectrum allocation and management, and strong support for simplified deployment rules has enabled India to carry this out.

In Malaysia, the DNB network has become a global showcase for 5G. Based on the government’s commitment to leverage 5G to drive Malaysia’s leadership in the region, the country is enjoying more than 80 per cent coverage, one year ahead of schedule. As in the case of India, full 5G coverage is expected to create a GDP uplift of up to RM150 billion ($36.3 billion) by 2030 in Malaysia.

In Vietnam, since the first commercial 5G network was launched in October 2024, all major operators have provided the service, aiming to cover almost the entire population in the coming years.

Nguyen Phong Nha, deputy general director of the Authority of Telecommunications under the Ministry of Science and Technology, said that Vietnam’s telecommunications network currently has advanced technology equivalent to that of developed countries. Currently, the 5G network is widely covered and the fiber optic cable system reaches every village.

“Network operators are ready to cooperate with enterprises to deploy telecommunications application services on 5G networks through virtual network models. This is an opportunity for technology enterprises, and startups to deploy applications for all industries such as smart seaports, smart transportation, and online public services,” Nha said.

Hoang Van Ngoc, director of Strategy at Viettel, said that there are four major trends: AI use, the cloud, data mining and analysis, and innovation on digital platforms and data ecosystems. Ngoc noted that the government’s target is 30 per cent of GDP contribution from the digital economy, while the digital economic growth rate in Vietnam is already among the highest in the region, about 25-30 per cent per year.

“We have a dynamic and open government that promotes institutional change and a desire for transformation,” Ngoc said. “We have a large digital subscriber base and modern telecommunications infrastructure, and we have a high-quality workforce in the IT sector compared to the regional average.”

More importantly, Vietnam has transformed itself from a consumer of digital products to a producer of digital products, and can move towards exporting because of the advantages, Ngoc added.

However, Dong Manh Cuong, head of the Business School at British University Vietnam, said that as new technology platforms develop rapidly, the shortage of hybrid human resources becomes more evident. They must be able to operate blockchain-based financial models, optimise supply chains based on real-time data from 5G, or develop new fintech services.

“Vietnam’s biggest challenge today is not a lack of personnel, but a lack of the right people at the intersection of business and technology – people who are capable of turning technology into productivity, efficiency, and real economic value for businesses and the digital economy,” Cuong explained.

Airlines race to patch Airbus A320/A321 fleets

In an announcement on November 28, the European aircraft manufacturer said the updates affect a significant portion of the A320 family fleet, prompting airlines to review operations and prepare for possible short-term changes to flight schedules as the checks and modifications are carried out.

According to a preliminary assessment, analysis of in-service aircraft indicates that a significant number of A320 family jets could be affected and may require immediate precautionary action.

An emergency airworthiness directive issued by the European Union Aviation Safety Agency requires affected airlines to implement the modification before their next flight, effective from 23:59 UTC on November 29.

Airlines race to patch Airbus A320/A321 fleets

Based on this foundation, Airbus has released a notice to operators, requesting immediate precautionary action through the available software and/or hardware updates.

The incident is expected to lead to operational disruptions for passengers globally at the weekend. In Vietnam, 63 planes of Vietnam Airlines and 65 planes of Vietjet are thought to be affected.

Airlines race to patch Airbus A320/A321 fleets
Airbus and FPT deepen digital partnership Airbus and FPT deepen digital partnership

Airbus signed a new supplier agreement with leading Vietnam-based technology and IT services provider FPT on June 11 to strengthen their long-standing collaboration.

Vietjet places new order for 100 A321neo aircraft Vietjet places new order for 100 A321neo aircraft

Vietjet and aircraft manufacturer Airbus on June 17 announced a major new order for 100 A321neo aircraft, with the potential to add another 50 in the future.

Vietjet orders 100 Airbus A321neo aircraft Vietjet orders 100 Airbus A321neo aircraft

Vietjet has made a significant order for 100 Airbus A321neo aircraft, marking a new milestone in UK-Vietnam ties.

On November 25, at the Digital Transformation 2025 conference organised by VIR, leading Vietnamese technology and telecommunications enterprises together with international organisations demonstrated that Vietnam’s digital economy has expanded at a remarkable speed, as AI and 5G open a new chapter for the country’s digital future.

Nguyen Phong Nha, deputy general director of the Authority of Telecommunications under the Ministry of Science and Technology, said that Vietnam now possesses an advanced telecommunications infrastructure that fully meets the needs of the digital economy, with technologies on par with developed nations.

“The rapid expansion of 5G and fibre-optic networks reflects the strong efforts of Vietnam’s telecom operators. Cloud computing technologies are also ready to support national infrastructure, forming a modern, resilient, and well-covered telecommunications backbone,” he added. “This proves that Vietnam’s infrastructure can fully meet the needs of businesses and economic sectors, and is prepared for foreign investors seeking to enter the Vietnamese market.”

New policy momentum powers Vietnam’s digital economy
Nguyen Phong Nha, deputy general director of the Authority of Telecommunications under the Ministry of Science and Technology

To further accelerate national digital economic development, four new strategic resolutions, including Resolutions 57-NQ/TW, 59-NQ/TW, 66-NQ/TW, and 68-NQ/TW, have been adopted. This four-pillar framework focuses on science and technology, international integration, legal reform, and private-sector development, creating new room for enterprises and markets to grow.

Assessing this policy momentum, Nha noted that the resolutions have been translated into sector-specific actions, with the Ministry of Science and Technology (MST) playing a crucial role in promoting innovation.

“From a policy perspective, institutional improvements and legal reforms have advanced rapidly. New policies are being put into practice within a short timeframe, enhancing transparency and facilitating trustworthy, efficient digital-based economic activities,” he said.

Beyond policy support, Nha highlighted how telecom enterprises have acted swiftly to enhance infrastructure resilience. For example, networks in storm-affected areas were restored within just 48-72 hours.

“Foreign high-tech firms investing in Vietnam’s telecom infrastructure are also committed to providing safe, disaster-resilient equipment, while small- and medium-sized enterprises and startups are building applications on digital platforms,” he emphasised.

From a European perspective, Yves Vanderstraeten, vice-chairman of the Digital Sector Committee at EuroCham, stressed that Vietnam is advancing rapidly, with strong momentum in its digital economy and online trade. He noted that the Vietnamese government has shown clear commitment to digital transformation.

“The UN e-government index shows Vietnam rising 15 places, from 86 to 71, which is the proof of strong commitment and tangible progress achieved in a relatively short time,” he said.

“EuroCham’s quarterly surveys show that European investor confidence in Vietnam is significantly higher than two years ago. We remain very optimistic about future investment opportunities,” he added.

From an enterprise standpoint, Hoang Van Ngoc, chief of the strategy division at Viettel, identified four major trends currently shaping the landscape of Vietnam’s digital economy.

“First is the AI-isation of everything, which is driving the digital economy. Second is the rise of data: data extraction, analysis, utilisation, and building ecosystems around data. Third is the shift to cloud computing. And fourth is innovation across digital platforms and data-driven ecosystems,” Ngoc stated.

New policy momentum powers Vietnam’s digital economy
Hoang Van Ngoc, chief of the strategy division at Viettel

Reflecting on Vietnam’s position in the global digital era, the Viettel representative described Vietnam as one of the fastest-growing digital transformation nations. The government aims for the digital economy to contribute 30 per cent of GDP, and Vietnam’s annual digital-economy growth rate of 25-30 per cent is among the highest in the region.

“Vietnam enjoys several advantages: a dynamic and open government committed to institutional reform; a large and expanding base of digital subscribers; and one of the most advanced telecommunications infrastructures in the world. Viettel alone will operate 28,000 5G stations by the end of 2025, with 90 per cent population coverage,” the representative noted.

“Vietnam also has strong IT talent, and importantly, we have transitioned from being digital-product consumers to digital-product creators, with the potential to export these solutions,” Ngoc added.

Sharing the perspective of another major telecom-digital enterprise, Le Xuan Son, deputy general director of VNPT-IT, emphasised the central role of human capital in executing the digital-economy agenda.

“Vietnam can now be fully confident about its infrastructure. Issues such as submarine cable incidents have greatly diminished, and cybersecurity remains secure. The newly issued resolutions act as a powerful catalyst: Resolution 57 serves as the locomotive guiding technological direction, Resolution 66 provides the institutional railway tracks, Resolution 69 supports international integration, and Resolution 68 empowers private-sector dynamism. Together, they form a machine driving digital economic development,” he said.

New policy momentum powers Vietnam’s digital economy
Le Xuan Son, deputy general director of VNPT-IT

However, Son also acknowledged existing limitations that must be addressed. For instance, Vietnam’s sandbox mechanisms remain underdeveloped, and while “Made in Vietnam” digital platforms are encouraged, their presence remains limited.

“In our view, digital economy progress cannot be measured merely by internet penetration or GDP growth. The digital economy is fundamentally data-driven; when data becomes a core asset and is effectively governed, growth potential becomes immense. Technology provides the tools, but people are the decisive factor in execution,” Son noted, adding that human capability will determine the success of the four strategic resolutions.

Bui Kim Thuy, vice-president of the President Club, noted that while citizens may not fully grasp the conceptual details of the four resolutions, they clearly perceive the outcomes: Vietnam’s internet and 5G quality is among the world’s best, yet prices remain among the lowest.

“Nearly all citizens have access to high-speed internet, including free access in many public spaces. This leaves a very positive impression among both domestic users and foreign experts,” she said.

Discussing sandbox implementation under the new resolutions, Thuy pointed out the unique challenges facing state-owned enterprises.

“The dual mandate of generating business results while fulfilling state responsibilities means they cannot take risks the way private firms can. In a recent discussion with leaders of a major state-owned economic group, they noted that private firms can operate at a loss for years, whereas a single year of losses would be disastrous for SOEs. This makes sandbox experimentation extremely difficult without special mechanisms approved by the government or the Politburo,” Thuy stated.

She further emphasised the critical importance of 5G, calling it the backbone of the digital economy.

“Many large corporations are already deploying 5G to optimise real-time production. Vietnam’s top enterprises are surpassing national standards in technology adoption. The biggest challenge now lies within small- and medium-sized enterprises, where digital technology adoption remains limited, creating significant disparities in implementation capacity,” she added.

New policy momentum powers Vietnam’s digital economy
Overview of the panel discussion
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