Advertisement & Promotion

Advertisement & Promotion in Vietnam is regulated to ensure fair competition, consumer protection, and adherence to cultural and ethical standards. Businesses must comply with laws governing advertising content, promotional activities, sponsorships, and digital marketing. Key regulations include restrictions on misleading claims, comparative advertising, and the promotion of certain products, such as alcohol, tobacco, and pharmaceuticals.
We provide comprehensive legal services to support clients in planning and executing compliant advertising and promotional campaigns. Our services include reviewing marketing materials, advising on promotional contests and sweepstakes, and ensuring compliance with advertising laws and industry-specific regulations. We also assist in navigating digital marketing rules related to social media, influencer endorsements, and data privacy.
By partnering with us, clients can run impactful and legally compliant advertising and promotion strategies that enhance their brand reputation, engage consumers, and avoid regulatory pitfalls.

Advertising & Promotion Compliance

We provide comprehensive legal support to ensure compliance with advertising and promotion laws. Our services include reviewing marketing materials, drafting terms for promotional events and contests, and advising on influencer collaborations and digital marketing strategies. We also assist clients in obtaining necessary approvals and responding to regulatory inquiries or investigations.

Marketing Campaigns and Promotions

Digital Advertising and Social Media

Businesses must comply with regulations governing online content, influencer endorsements, user data privacy, and advertising disclosure. Non-compliance can result in fines, platform restrictions, and reputational damage.

We provide comprehensive legal support for digital advertising and social media marketing, assisting clients in reviewing and drafting compliant advertising content, influencer agreements, and sponsorship deals. Our services also include advising on disclosure requirements for paid promotions, data privacy obligations, and intellectual property protection in digital campaigns. We help clients navigate legal issues related to misleading content, online consumer complaints, and platform policies.

Comparative and Competitive Advertising

Comparative and Competitive Advertising involves promoting products or services by comparing them with competitors to highlight advantages. While this approach can be an effective marketing strategy, it is subject to strict regulations to prevent misleading claims, unfair competition, and disparagement of other brands.

Our services include reviewing advertising content to ensure factual accuracy, advising on permissible comparisons, and drafting disclaimers to mitigate risks. We also assist clients in handling disputes related to false claims or unfair advertising practices and represent them in regulatory inquiries or legal proceedings.

Advertising Contracts and Agreements

We provide comprehensive legal support in drafting, reviewing, and negotiating advertising contracts and agreements. Our services include advising on key provisions such as scope of services, exclusivity, performance metrics, confidentiality, and termination clauses. We also assist clients in incorporating clauses to ensure compliance with advertising regulations, data privacy laws, and intellectual property protections.

Consumer Protection Compliance

Intellectual Property Protection

Regulatory Representation

We provide comprehensive regulatory representation services, assisting clients in responding to inquiries from authorities, preparing defense strategies, and representing them during inspections, hearings, and administrative proceedings. Our team also supports clients in negotiating resolutions, appealing unfavorable decisions, and ensuring compliance with corrective measures to avoid future violations.

Key Contacts

Bui Thi Ha

Attorney at Law
Partner

Phan Thi My Loan

Attorney at Law
Senior Associate

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